Case Study 02
Waterbear
Client
Waterbear,
CBD
Supplements
Services
Packaging Design,
Promotional
Materials
Year
2024
Waterbear, a wellness brand operating in the CBD and functional supplements space, needed a strong packaging identity that could communicate trust, clarity, and modernity in a highly skeptical market.
Our Solution
We developed the product packaging and visual identity system from the ground up.
This included:
• Designing packaging that balanced minimalism with regulatory clarity
• Creating a cohesive color system and product differentiation strategy
• Developing promotional materials aligned with the brand’s tone and positioning
The Result
A cohesive brand presence that elevated product perception, strengthened shelf appeal, and positioned Waterbear as a modern, trustworthy wellness brand.