Case Study 03
rentnbuy
Client
Proptech
Real Estate
Platform
Services
Brand Strategy,
Ads & Performance,
Multi-channel campaigns
Year
2025-2026
Challenge
Rentnbuy entered a highly competitive real estate market dominated by legacy platforms, high commissions, and low transparency.
The challenge was to position a new, AI-powered, zero-commission rental platform in a market where trust, pricing sensitivity, and habit-driven behavior strongly influence consumer decisions.
Our Solution
We built a growth and positioning strategy focused on clarity, differentiation, and behavioral insight.
This included:
• Defining the zero-commission positioning and core narrative
• Developing the brand strategy and communication framework
• Designing and executing digital acquisition campaigns
• Aligning product, marketing, and executive communication under one cohesive growth direction
The Result
• 150,000+ monthly platform visits
• Hundreds of property listings across Romania’s largest cities
• Strong early brand recognition in a highly competitive category
• Media presence across major TV and media outlets such as Forbes, ZF, ProTV, Wall-Street and many more.
Users in First Months
Impact on Target Audience