Case Study 04
Neurografica
Client
Online Personal
Development
Program
Services
Ads & Performance,
Funnel Creation,
Strategy
Year
2024-2026
Neurografica operated in a niche, education-based space where the concept was unfamiliar to most audiences and required explanation before conversion.
The challenge was to structure a clear positioning, build trust in a highly emotional category, and create a predictable lead generation system for workshops and programs.
Our Solution
We developed a full funnel strategy focused on behavioral triggers and clarity of message.
This included:
• Defining positioning and simplifying the value proposition
• Building a structured acquisition funnel from cold traffic to workshop enrollment
• Designing and executing paid campaigns focused on education-first messaging
• Creating conversion flows aligned with emotional decision-making patterns
The Result
• Crossed $1M in revenue
• Predictable lead generation pipeline
• Increased workshop enrollment through structured funnel optimization
• Clearer brand positioning in a previously abstract category
Sales From Funnel
Generated Leads at Competitive CPLs